What Cortés got wrong

What do you really want? is a weekly conversation to help you figure out and articulate what you really want at work and in life.Sign up nowDon’t burn the boats, run a test instead. From my friend and career expert, Nathan Tanner. I love the example with the back...

How to Start a Movement with Your Work

What do you really want? is a weekly conversation to help product leaders grow in influence and get better at the people side of product.A common mistake when starting something new is to try too much, too fast. New ventures try to sell to everyone, new work...
How to Influence Others Using Priming

How to Influence Others Using Priming

Priming is a powerful persuasion tool. Perception is influenced greatly by the way something is introduced. This applies in many areas: product, marketing, management, and even parenting. You prime a physical pump to lower the energy it takes to get to flow. Priming...